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For Immediate Release
Contact: Andrea Kozek, 414-247-3852, akozed@bvk.com


2,000 Travel Agents Participate in Virtual Product Launch Trade Show with Funjet Vacations

MILWAUKEE, September 27, 2007 – More than 2,000 travel agents participated in two online events held September 25 and 26 which unveiled an industry-first agent training and engagement experience created by Funjet Vacations. The company's Virtual Product Launch (VPL) is a cutting edge Web-enabled approach to agent education and training that provides access to detailed product and program information for Funjet Vacations and its key suppliers.

Much more than a static WebEx, the site is full of rich content, streaming videos and dynamically presented product information. The two scheduled launch events featured interactive chat functionality with Funjet sales and marketing staff as well as supplier sales executives. The Web site, www.FunjetVacationsProductShow.com is now available on-demand for agents to access whenever and however it is convenient for them. By using this technology and the ease of access to extensive content, agents can move beyond the limitations and the comfort zone of the traditional industry or supplier trade shows.

According to Tom Brussow, director of Business Development at Funjet Vacations, the VPL will create one centralized location for travel agents to navigate unique content from one source. Much like a traditional trade show, agents will 'visit' supplier booths to view product presentations and access brochures and sales flyers. Agents can also choose to attend virtual breakout educational sessions, all with a few clicks of a mouse.

"We are extremely pleased with the agent response and the level of participation in these events - agents registered from every state in the U.S." said Tom Brussow, director of Business Development for Funjet Vacations. "The feedback that we received from agents indicated that they plan to use the 24/7 on-demand access as an on-going product resource and training tool for new agents. We've had a phenomenal response from the home-based agency community thanking us for "bringing the show" directly to them."

More comprehensive than anything else on the market, the VPL includes Funjet Vacations product and brand presentation, a virtual supplier trade show floor with more than 60 suppliers, and other important information about current Funjet Vacations promotions, incentives and agent programs. Participating agents also received exclusive VPL promotional code offers that they can use to immediately convert business. By taking advantage of Funjet Vacations' national scope of products that encompass charters, value flights, scheduled air and land vacations as well as value-added features, agents have more information they can use to book the perfect, unforgettable vacation for their clients; all from their office or home desktop.

Feedback from several participants touted the experience:

  • Mark Ohan, Owner of Ohan Travel in Bethesda, Md. said: "The VPL could very well revolutionize how we travel agents get our information. I think this will be the future of trade shows for busy agents - all of our resorts and supplier's information all in one place - I like it very much."
  • Catherine Banks, owner of Legacy Travel in Plano, Texas, said, "It is almost as though you had a trade show and left all of the booths intact. We can go back anytime and access the brochures, the videos and the product information. It will be an amazing resource for my agents.
  • Home-based agents like Debbie Rumfield from All About Travel and Tours said, "Thanks so much for doing this. It really helps those of us who are smaller, home based agents to learn and understand all the different products that Funjet Vacations has to offer."
Agents can also order brochures, download e-brochures, and access promotional flyers for Funjet Vacations and all participating suppliers. By logging on to the site, agents can also get information about the new Funjet Vacations 3 Million "Fun-Jets" Giveaway with which they can earn bonus Fun-Jets, one of seven free trips for ten people, merchandise and more. Site content will continue to be added and updated.

"The Virtual Product show will continually evolve to be an innovate way to resource for agents and is another innovation that Funjet Vacations is pleased to provide to our travel agency community," said Ray Snisky, president of Funjet Vacations. "It is our goal to continually educate and position the retail travel agent to fully and effectively sell the experiential benefits of vacation packages while demonstrating the support they need to service our mutual customers.

To learn more, visit www.FunjetVacationsProductShow.com.

Travel agents can book Funjet Vacations through VAX VacationAccess at VAX VacationAccess or the VAX VacationAccess technology via Amadeus AgentNet, Sabre Vacations, and Vacation.com AgentNet. Or, call Funjet Vacations at 800-558-3050.

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About Funjet Vacations
Funjet Vacations is the flagship brand of the family-owned Mark Travel Corporation, headquartered in Milwaukee. Operating for more than 30 years, Funjet Vacations specializes in flexible, personalized vacations for individuals and groups via nonstop charters and scheduled airlines to some of the most popular vacation destinations, including Mexico, the Caribbean, Las Vegas, Hawaii, Ski, California, Florida, Europe and spring break getaways. Travelers can choose from air- inclusive, land-only or air-only vacations. With Funjet Vacations, travelers can enhance their vacation through a wide variety of experiences such as tours, attractions, shows, sporting events and more. In addition, Funjet Vacations demonstrates its "end-to-end" customer service philosophy by being available to customers throughout the entire vacation experience, from planning to in-destination to post-travel communications.

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